ML172 Fundamentals of Sustainable Funding: Engaging Individual Donors
For many non-profits, solicitation of individual donations can be a daunting concept. Faced with a small professional staff and a board of directors that is not engaged in fundraising, it is hard to know how to begin. In this one-day course we will explore how to develop an agency-wide culture of philanthropy, and the steps necessary to engage in individual solicitations. Through interactive exercises, participants will analyze the strengths and weaknesses of the fundraising culture in their agencies, identify target constituencies, explore the relationship between storytelling and asking, and role play actual solicitations.
Course Length: 1 Days
Course counts toward a professional certificate (PCP): Yes