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Course Details

ML269 Social Media Intensive: Advanced Strategy and Planning

Nonprofit organizations use online communications strategies to engage audiences, increase visibility, shift attitudes, raise money, and create social change. This intensive two-day course examines how nonprofit organizations use social media, websites, and email to build relationships with their communities. Through case studies and examples, participants gain a broad understanding of how different organizations approach online engagement in the nonprofit sector. Each participant will analyze their own organization’s approach to online engagement and develop a basic roadmap to guide their nonprofit to better use these tools to advance its mission. Students are encouraged to bring a laptop for use during the course.

NOTE: This is an intermediate-level course.

DEVELOPED WITH ONLINE COMMUNITY MANAGERS IN MIND, THIS COURSE IS IDEAL FOR:

  • Organizations with an existing online presence – website, use of at least one social media channel (Facebook, Twitter, Instagram, etc.), and an email newsletter.
  • Staff people or volunteers who have create or manage content production and sharing on these channels. If you are not the person who directly updates these channels, it will help to have access to the person who does while the course meets.
  • Staff people or volunteers who are familiar with social media basics. This is an intermediate level course.

Course Length: 2 Days

Tuition: $540

Course counts toward a professional certificate (PCP): No